BEN LATIMER
EXECUTIVE PRODUCER
ben@benlatimer.com
Ben began his career producing at Goodby Silverstein & Partners where he specialized in solving problems that hadn’t been solved before, tackling production that hadn’t been tackled before, and re-inventing how advertising could be made.
After five years on staff Ben went freelance, continuing to work at GSP and expanding his roster to include agencies in all US markets AS well as CLIENT-direct assignments around the world.
Ben is a born problem-solver who brings the highest level of production value to every job he touches.
He lives in San Rafael with his wife, spending as much time as possible with his two kids and all the nieces and nephews.
THE WORK
Ben’s projects run the gamut of small to large scale production. He’s built departments and managed teams of producers. as the engine for great creative, Ben crafts aN efficient process that gets the most out of a budget and timeline.
Wicked x Android
android and universal teamed up to create this wicked anthemic spot with a shared message. cynthia Erivo voiced the piece.
social included a live group chat for fans hosted by jonathan Bailey, bespoke wicked merchandise for your pixel and samsung phones, Youtube and times square takeovers.
walmart & add to heart
A 23 episode holiday RomCom from the lead writer of 30 Rock and the director of Ted Lasso. All wardrobe and props directly purchasable while viewing the program on TikTok.
Below is a trailer & Sample of Supporting social for Add to Heart
walmarT anthem
Walmart Anthem — Over the course of a year, we produced hundreds of unique assets based on the design and messaging of this Anthemic Piece.
samsung
Samsung galaxy book. Shot in solvenia and croatia with henry hobson. four key crew: our DP, First AD, VFX supervisor and lead gaffer all tested positive for covid two days before the shoot. Production rallied, replacing essential crew for an on time shoot even with enhanced protocols.
google shopping
Google Shopping — in the 100 degree heat of a barcelona summer we made an ad for Puffer Jackets. The set piece is practical, with 3D extensions.
sodastream
Water on Mars - a pepsico superbowl spot shot at the trona pinnacles in the california desert
Ford mach e launch
A NEW BREED - Originally slated as a standard reveal, this spot earned its way onto the Super Bowl after the client saw the cut bridging iconic Mustang heritage with the new electric platform. Anchored by Idris Elba—who started out working on a Ford factory floor—the launch triggered 10,000 reservations in the first hour.
california energy upgrade
A love letter to the 39 million heirs of california. Voiced by californian Edward james olmos - who actually cried in the studio when he read his first take.
shadow of war
For this Warner Bros. AAA release, the game’s signature mechanic remembered player decisions—carrying grudges, alliances, and even visible scars across battles. We mirrored that logic in our campaign. Built from over 16 minutes of live-action footage, the interactive trailer adapted to each viewer's choices, dynamically serving bespoke follow-up ads across channels based on their decisions.
An additional campaign of regular TV and OLV assets was also produced.
Android RCS Texting
two social campaigns reframing the blue-and-green bubble debate—positioning RCS not just as a technical upgrade, but as the long-overdue death of 90’s texting.
uniqlo
We traded fashion models for real lives in motion: an up-and-coming NYC chef, a husband & wife mural painters, an elite ballet dancer, and a Brooklyn community gardener feeding her neighborhood—proving that Uniqlo’s "LifeWear" is designed for the work, not the runway.
Microsoft
For Microsoft’s flagship mobile push, we sent Rosa Salazar on a live, cross-country journey to physically track down her entire digital friend list. Pulling off an unscripted, fast-moving road shoot paid off: the campaign drove more youth favorability than any product launch in Microsoft history—outperforming the brand's own established social baseline.
Case study above; campaign trailer below.
Chipotle & colorado avalanche live event
The NHL’s first live mixed-reality broadcast sponsorship. Synchronizing standard ad inventory with live TNT playoff coverage, this activation was rendered 100% live with zero post-production via Unreal Engine and Pixotope—erasing the commercial wall and driving massive cross-platform earned media.
pixel watch
we Teamed up with Buck Design to launch the Pixel Watch, blending sharp industrial design renders with smooth UI motion.
careerbuilder
Directed by Bryan Buckley, these Super Bowl spots scored top-10 Ad Meter rankings and drove early viral web adoption with "Monk-e-Mail"—generating 160M+ custom messages and a 34% traffic spike. We used three well-cared for chimps, who were retired to a sanctuary with help from careerbuilder.
careerbuilder - Part II
following the chimpanzee work, we shot this campaign with Craig gillespie. Also Super Bowl spots.
kikkoman
French canadian spot shot in amsterdam.
halo
We shot on location in Ukraine to tap into its stark landscapes and brutalist architecture, building a world that felt heavier and more tactile than typical game marketing. Beyond the two hero films, the delivery required wrangling rapid-fire 4-second social dispatches—raw urban panic captured to look like leaked civilian feeds—paired with synchronized real-world PR, like flying Microsoft's campus flags at half-mast. It was a massive, moving target of an overseas production where every asset worked in concert to sell a single lie: Master Chief was killed in action.
porsche
The client’s challenge was killing the "jerk in a Porsche" trope Hollywood built over decades. We countered it with a lean, grounded shoot—ditching the glossy racetrack setups to capture high-end sports cars doing school drop-offs and grocery runs like everyday workhorses.
Alliance of American Football
The league shuttered after two months, but the campaign succeeded in doing the hardest job in sports marketing: making an upstart league feel legitimate, urgent, and heavy on national television from the opening kickoff. This was a superbowl spot that sadly never made it to the superbowl.
Airtran
love the simplicity of this one, with a surprise at the end. Shot by jim jenkins.
pandora
an on-going series for social where a thumbs up on a song would earn a user an immediate message asking them to dial into a video call. We would surprise them with a live concert with the artist they just gave a thumbs up to. fall out boy and bea miller are featured here.
Short film
A 17-minute indie thriller made on a shoestring budget. When a couple’s vacation rental comes with invasive strings attached, a quiet getaway devolves into a dark, satirical look at the advertising surveillance machine—and why we willingly surrender our privacy one small concession at a time.
harlem junior tennis and education program
A lean, single-day shoot in Harlem with Venus Williams for Clif Bar. We bypassed rigid celebrity setups to let the neighborhood drive the story—even street-casting a local father and daughter on the fly when they stopped by the court to watch Venus practice.
mobile strike
I produced the live-action for this Super Bowl campaign, leading an eight-day production in Prague with Arnold Schwarzenegger. Packed with intricate stunt rigging, practical set destruction, and high-speed wirework, The “fight” spot went on to become YouTube’s #1 most-watched ad of 2016 with over 100M views.
roku
these spots required we find an actor to play Moxkat Grvida, a friendly, quirky 50-something Ukrainian man. We could not find an actor that embodied Moxkat, but we did find a non-actor who was moxkat both on and off camera. directed by steve miller.
yelp
When Yelp greenlit its first national TV push, they had zero marketing infrastructure. We built a dedicated agency team from scratch to run the brand’s broadcast debut. Anchored by actor Ben Sinclair (High Maintenance), the production skipped slick tech-ad clichés for deadpan, indie comedy that gave the platform an authentic, human voice on network television. Dave laden directed.
google gemini
this social campaign for Gemini are mini-demonstrations for how to use the tool in real world situations.
google Circle to search
an ambitious campaign with eight influencer/celebrities. I teamed with crown + Conquer to work bridge the agency/client divide, bring organization and help the agency achieve the best output.
nokia
Nokia health for a global market.
dragons of atlantis
An ambitious one-day shoot in ljubljana. Our tiny production budget was utilized carefully to get production value we couldn’t afford. The result was a game that captured over 15 million global players and crossed $100M in gross revenue.
sandy liang & Android
A one day shoot with Sandy liang prepping a show in NY. a clearance nightmare, but the end result paid off.
