BEN LATIMER

EXECUTIVE PRODUCER

ben@benlatimer.com

Ben began his career producing at Goodby Silverstein & Partners where he specialized in solving problems that hadn’t been solved before, tackling production that hadn’t been tackled before, and re-inventing how advertising could be made.

After five years on staff Ben went freelance, continuing to work at GSP and expanding his roster to include agencies in all US markets AS well as CLIENT-direct assignments around the world.

Ben is a born problem-solver who brings the highest level of production value to every job he touches.

He lives in San Rafael with his wife, spending as much time as possible with his two kids and all the nieces and nephews.

THE WORK

Ben’s projects run the gamut of small to large scale production. He’s built departments and managed teams of producers. as the engine for great creative, Ben crafts aN efficient process that gets the most out of a budget and timeline.

Wicked x Android

android and universal teamed up to create this wicked anthemic spot with a shared message. cynthia Erivo voiced the piece.

social included a live group chat for fans hosted by jonathan Bailey, bespoke wicked merchandise for your pixel and samsung phones, Youtube and times square takeovers.

walmart

* add to heart *

Add To Heart Trailer
A 23 episode holiday RomCom from the lead writer of 30 Rock and the director of Ted Lasso. All wardrobe and props directly purchasable while viewing the program on TikTok.

Below are a Sample of Supporting social for Add to Heart

walmart

* anthem *

Walmart Anthem — Over the course of a year, we produced hundreds of unique assets based on the design and messaging of this Anthemic Piece.

samsung

Samsung galaxy book. Shot in solvenia and croatia

Google Shopping — Produced in Barcelona in 100 degree heat, we made an ad for Puffer Jackets. The set piece is practical, with 3D extensions.

sodastream

sodastream - Water on Mars - superbowl spot

Ford mach e

* launch *

A NEW BREED - For the superbowl

california energy upgrade

A love letter to the 39 million heirs of california. Voiced by californian Edward james olmos

shadow of war

For this Warner Bros. AAA release, the game’s signature mechanic remembered player decisions—carrying grudges, alliances, and scars across battles. We mirrored that logic in our campaign. Built from over 16 minutes of live-action footage, the interactive trailer adapted to each viewer's choices, dynamically serving bespoke follow-up ads across channels based on their decisions.

Android RCS Texting

two social campaigns reframing the blue-and-green bubble debate—positioning RCS not just as a technical upgrade, but as the long-overdue death of 90’s texting.

uniqlo

We traded fashion models for real lives in motion: an up-and-coming NYC chef, an elite ballet dancer, and a Brooklyn community gardener feeding her neighborhood—proving that Uniqlo’s "LifeWear" is designed for the work, not the runway.

Microsoft

this billion dollar phone launch for microsoft was a physical journey through rosa salazar’s social network. the marketing amassed more favorability amoung young users than any microsoft product before it. The case study is above, the trailer for the social campaign is below.

Chipotle & colorado avalanche

* live event *

The NHL’s first live mixed-reality broadcast sponsorship. Synchronizing standard ad inventory with live TNT playoff coverage, this activation was rendered 100% live with zero post-production via Unreal Engine and Pixotope—erasing the commercial wall and driving massive cross-platform earned media.

pixel watch 5

Teamed up with Buck Design to launch the Pixel Watch, blending sharp industrial design renders with smooth UI motion—delivered cleanly on time against an aggressive schedule.

careerbuilder

Directed by Bryan Buckley (Hungry Man), these Super Bowl spots scored top-10 Ad Meter rankings and drove early viral web adoption with "Monk-e-Mail"—generating 160M+ custom messages and a 34% traffic spike.

kikkoman

French canadian spot shot in amsterdam.

halo

We shot on location in Ukraine to tap into its stark landscapes and brutalist architecture, building a world that felt heavier and more tactile than typical game marketing. Beyond the two hero films, the delivery required wrangling rapid-fire 4-second social dispatches—raw urban panic captured to look like leaked civilian feeds—paired with synchronized real-world PR, like flying Microsoft's campus flags at half-mast. It was a massive, moving target of an overseas production where every asset worked in concert to sell a single lie: Master Chief was killed in action.

porsche

The client’s challenge was killing the "jerk in a Porsche" trope Hollywood built over decades. We countered it with a lean, grounded shoot—ditching the glossy racetrack setups to capture high-end sports cars doing school drop-offs and grocery runs like everyday workhorses.